Abercrombie & Fitch Plummeting Sales


After the recent outrage on social media networks over Abercrombie and Fitch‘s opinionated CEO, it seems that the company’s sales dropped by 17% in the first quarter of the year.


The decline in the sales occured after the release of the company’s CEO, Mike Jeffries, previous interviews where he stated that his bran is for “cool, good-looking people.” This resulted in a massive rage against the company that was augmented by activits protesting in the shops.

Consequently, Jeffries had to issue two apologies, in hope to increase the sales.


What do you think about A&F? Will you still buy their clothes?



Red Carpet Escort Pens Tell-All Book About A-List Celebrities And Award Shows Behind-The-Scenes

Ever wonder how award shows with celebrities (and celebrity egos) up the wazoo run so smoothly? Wonder no more. Apparently, there’s such a thing as a “celebrity escort.” And no, it has nothing to do with sex.

Christopher Gaida, 38, is one such escort and has been for the past 14 years. He now has a book out, a tell-all titled “Arm Candy: A Celebrity Escort’s Tales From The Red Carpet,” where he spills the secrets the stars would rather keep hushed.

Gaida started escorting A-listers to award shows and benefits when he was 24 and temping for MTV, reports New York Post. He has since been to 150 events and escorted huge names like Angelina Jolie, Cameron Diaz, Jessica Alba, Megan Fox and Julia Roberts.

At the 2007 Teen Choice Awards, for instance, Fox started freaking out backstage. Gaida was the one who calmed her down. That same year, he was the one who suggested Jessica Alba change into a different dress at the Taurus World Stunt Awards. At the 1999 VH1 Vogue Fashion Awards, Sharon Stone acted like a total diva and asked him to walk three steps ahead of her and never look back, Gaida told NY Post. At the 2000 GQ Men of the Year Awards, Julia Roberts yelled at him backstage. 10 years later he escorted Roberts to an event and mentioned the incident to her. She apologized.

So what does an escort do, really? “When the star arrives at the carpet, Gaida introduces himself to the star’s staff — publicists, managers, etc. — and then to the star directly,” explains the NY Post. “From there, they quickly discuss a game plan. How long will they stay on the carpet for photos? How many interviews will they do? What media outlets need to be avoided completely because they’ve written negative things in the past?”

You would think red carpets and award show teleprompters would be a cake walk for such well-versed celebrities. But “they are actors, so they are used to having lines prepared for them, and they get several takes,” Gaida told NY Post. “These shows are mostly live, and they have to be themselves, which is sometimes hard.”

And how does Hollywood feel about Gaida sharing all these intimate details about the faces of the industry? “Some insecure management-level people are worried that I’m revealing too much,” he said. That, evidently, hasn’t stopped him.

To learn more about Gaida’s brush with the stars read his profile in the New York Post, or better yet — buy his book, which comes out today.

Golden Globes 2013: Best and Worst Dresses

Some dresses/stars didn’t make it to this contest because either they’re not famous enough, or because their dresses are neither too good nor too bad.

We’ll start listing the top 10 best dresses, then the top 5 worst dresses. Tell us your opinion in the comment section!


10. Naomi Watts

naomi watts

9. Jennifer Garner

jennifer garner

8. Kate Hudson

kate hudson

7. Anne Hathaway

anne hathaway

6. Jessica Alba

jessica alba

5. Amanda Seyfried

amanda seyfried

4. Amy Adams

amy adams

3. Jennifer Lopez


Glowing as always

Glowing like always

2. Megan Fox

Foxy glare

Foxy glare

1. Taylor Swift

The fiercest of them all

The fiercest of them all


5. Halle Berry

This is good but too much design

This is good but too much design

4. Lucy Liu

Same reason

Same reason

3. Julianne Moore



2. Eva Longoria

We're so dissapointed

We’re so disappointed

WORST DRESS EVER! Well, not ever, only at the Golden Globes:

1. Nicole Richie

Could this get any worse?

Could this get any worse? (Well maybe the dress is good but it wasn’t well worn)

And that concludes our critique of the Golden Globes Fashion! Remember, the intention is never to harm anyone, it is pure critique, freedom of opinion, we love all the stars, we love everybody. After all, America is a free country so let us be!

Stay tuned…

Top 10 Haute Couture 2012

The choice is subjective of course.

Dresses were chosen based on how suitably they’d be worn by a star on the red carpet with accessories and the spotlight. The dresses should be more BREATH TAKING than suitable.

I spent hours researching all renowned designer brands’ collections, but I’m too picky so I don’t know if it’s a coincidence that the Top 10 belong to only 3 designers, with a very small range of colors. Actually the colors I really like are quite a few.

Criteria were as follows: not too tacky, not too basic, not too weird, not too ‘wedding dress’.

Please your eyes with these exquisite masterpieces and tell us what’s your favorite dress!


Armani Privé Fall 2012



Christian Dior Fall 2012


This would be so chic with something shiny on the neck.


Christian Dior Spring 2012


Very elegant. But the purple part got me confused. Do I like it? Do I hate it?…



Christian Dior Fall 2012



Elie Saab Fall 2012



Elie Saab Fall 2012



Christian Dior Fall 2012


Class overload.


Elie Saab Fall 2012


This makes me dream…


Christian Dior Spring 2012


I fell in love instantly! So charming.




Also Christian Dior Spring 2012!



As our french fellows would say: “La simplicité fait la beauté.” Which means “Beauty is in simplicity. So here ya go.

I hope you enjoyed my ranking and that you relished all the eye candy.

Farewell! Stay tuned…